Online, the issue of privacy doesn't matter unless you have something to hide, right? If you've been listening to this podcast since day one, your answer is likely sort of yes - but also a very big no.

We're all aware that platforms like Google and Facebook are collecting every scrap of data about us online, and that companies like Nike or even our local hypnotherapist can buy access to the insights that these behaviour and preferences allow. What they do with these insights can be as benign as generating a click or persuading a sale - or as powerful as swaying an entire presidential election.

Privacy isn't just a matter of do we have something to hide - it's about knowing what we are giving away and how this is making us targets for mandates that have real world consequences. The big question is - should we be taking this issue of privacy more seriously, not just for ourselves - but for the kids?

AJ Rice is the founder and CEO of Privo mobile, a company that designs dumb-phones. Although these internet-less phones were created with kids in mind, with a modern user experience and interface that works just like a smartphone, after you hear this episode - you might be running for one, too..

Topics covered include: dumb-phones, kids and social media, privacy, data protection, Facebook shadow profiling and more.

Download this episode on:

Spotify | Apple | Stitcher | Google

To find out more about Privo mobile, click here. The phone is set to launch later this year - sign up the mailing list to stay updated.